Crafting a Vision That Guides Your D&I Strategy
In this section, we take a closer look at how to develop a powerful and purposeful Impact Statement—the foundation of your Diversity & Inclusion (D&I) strategy.
An impact statement defines the long-term, meaningful change your organisation aspires to achieve through its D&I efforts. It functions as your strategic north star—providing vision, clarity, and direction for everything that follows. Without it, your strategy risks becoming a series of disconnected actions rather than a cohesive, results-driven roadmap.
A strong impact statement should be inspiring, ambitious, and values-driven, yet still grounded in reality. It should reflect a desirable future state—what an inclusive, equitable organisation could and should look like—while remaining achievable through consistent effort and commitment.
In this section, we’ll guide you step-by-step through the process of crafting your own impact statement. You’ll find prompts, practical tips, and real-world examples to help you think deeply about the change you want to create and how to express it clearly.
By the end, you’ll have a well-defined impact statement that not only aligns with your organisational values but also motivates stakeholders, focuses your strategy, and sets the tone for measurable and lasting change.
Let’s begin shaping your vision.
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The best way to really understand how to use the Logic Model to create a D&I strategy is to have a go yourself.
We strongly recommend that you download this template and complete each step as we work through the model.
In Step 1, have a go at creating an impact statement for your organisation. We’ve also included an example as inspiration to get you started.